Element
Jonny Freeman
The ‘Element’ water carafe is an elegant and robust design solution for serving tap water in London. The soft ripple gives it a dynamic aesthetic, changing its silhouette through rotation, synonymous with the dynamic London city life. This minimal elegance gives it sufficient sophistication to promote tap water in a high end market, whilst being distinct enough to hold its place as an icon for the London on Tap campaign.
The design features an innovative spout allowing controlled ice flow. The spout allows for ice to be put in the large hole whilst retaining it when pouring out the small hole. The resulting form creates a comfortable hand hold.
The slender nature of the design allows for efficient use of an environment where space is limited.
The carafe is boldly branded with the London on Tap logo using the wine label idiom to enhance and further promote the brand and its cause.
Jonny Freeman is a student of Product Design entering his final year of undergraduate studies at Loughborough University. He recently completed a 1 year work placement at Factory Design Ltd, where he worked on projects for brands such as Le Creuset, Remington, Ford and Samsung. In the past year Jonny also established Comfycard.co.uk and he has begun selling his unique cardboard furniture to Greenpeace and various independent retailers as promotional tools and contemporary furniture.
Jonny has received several awards in recent years including reaching the final round of the Audi Young Designer of the Year National Finals 2005 and the Special Commendations in the Rotary Young Innovator of the Year 2004 and 2005.