Tap
Adam White
To be effective a design that communicates a message must be confident – it must be, to a degree, an icon.
The idea behind my idea is simple – I have absorbed the ultimate motif for running water – a brass tap – and bottled it. If not literally, it is still embedded into an otherwise simple and modern carafe shape.
I felt that as well as producing a form that could stand out in the visual noise of the better dressed tables in London’s restaurants, when diners paused for a second to consider the shape of the vessel, they would enjoy the moment the traditional tap came into their mind’s eye, and they got the design.
Adam graduated from Leicester University in 1981 with a First class BA honours degree in Product Design.
In 1997 Adam jointly founded Factory Design Ltd, a design agency of ten people who are responsible for designing the last flown seats in British Airways Concorde. Adam works on a variety of clients ranging from Ford and Yamaha to global product brands like Remington and Yale.
D&AD Member and Silver Award winner in 1989 and 1994. D&AD judge 2008, 59 Club member, Hong Kong Chartered Society of Designers judge 1997, Design Week judge 2004, RSA Bursary judge 1992 – 2002, Fellow of Royal Society of Arts.